Six Fables of Product Development
Many companies approach product development as though it were manufacturing, trying to control expenses and improve quality by applying zero-defect, efficiency-focused methods. While this tactic can enhance the performance of factories, it generally backfires with product development. The process of creating items is profoundly not the same as the entire process of making them, and also the failure of executives to appreciate the distinctions leads to several fallacies that really harmed product-development efforts.
The authors, an HBS professor and a consultant, expose these misperceptions and others in this article. They l k at six dangerous myths
1. High utilization of resources makes the division more effective.
2. Processing work in big batches will be more economical.
3. Teams need certainly to faithfully follow their development plan, minimizing any deviations from this.
4. The earlier a project is started, the earlier it will be completed.
5. The more features a item has, the better clients will like it. ...